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If you are a seller interested in
knowing what we can do for you to sell your property, here are things
you will want to know.
The first question we are usually asked is: "what will
it sell for?" We
won’t pick a figure off the top of our head. We will come up with an
expected market value of your property after inspecting it and entering
its data (square footage, acres, amenities, condition, etc (up to a
dozen qualities) in our own proprietary valuation program which has
proved to be remarkably accurate. We will cross check this valuation
with a comparative market analysis of comparable sold properties in the
same area with similar characteristics. Between the two we will give
you what we believe is a realistic valuation of what it will sell for
in a reasonable period of time. If you list the property at a price
near enough to that figure, it should sell.
How
well and how soon it sells depends a good deal on how it is presented
to the public. Here are the multiple ways we do this.
- We photograph your property, measure and computer
generate floor
plans,
record all relevant data,
and prepare a 2 to 4 page color brochure on glossy stock for
distribution to all interested buyers and inquiring agents. This is an
impressive publication (see
sample) which
buyers appreciate. Do we get results? Yes, our websites
(rhblackburn.com and GreatPeriodHouses.com) are prominently listed
(usually on the first page) on any internet search for real estate in
our region (Google, Yahoo, MSN, AOL, etc). Our website attracts between
50 and 100 inquiries each day.
- We
take this same information and list it on all relevant Multiple Listing Services in
our region (Columbia
Northern Dutchess MLS, Greene County MLS, Mid-Hudson MLS, Capital
District MLS). This gives any potential buyer or co-operating agent
access to photos, plans, surveys, and all data. This has proven to be
the most useful of advertising outlets. Like the website, anyone
anywhere in the world can find your listing quickly.
- Our print advertising is done in premium real estate
publications
including the two major real estate for sale magazines in our area: HomeBuyers
Guide (monthly). We
advertise in Berkshire
Home Style and Capital
District Home Style magazines which reach a discerning
market.
- We also publish in the latter magazines our monthly Real
Estate Report, a guide to home ownership
and the real estate market - a lot of very useful advice on how to
sell, buy, renovate and enjoy your home. This report has earned us much
credibility with buyers and sellers. All issues are also available on
our websites and, for those who wish to
sign up for this no-cost service, we email each issue to
you.
- We advertise in the Sunday New York Times in
both the classified and the color Home
Magazine as warrented. These have proven to be the most
responsive print venues in New York City for selling properties in our
region although 90% of inquiries these days come through websites.
- When you are in our region you will see in public
places our Great Period
Houses posters, featuring
the best period houses in several communities, a promotion for the
communities, for home owners, and, of course, for our activities.
- Real Estate signs placed on listed properties
are especially useful for attracting buyers who may not have been
searching for a house but like what you have. From a sign, buyers can
access us by phone email and website.
- We
can arrange for broker and agent property tours so that other brokers
are working to sell your property too.
- We
have convenient access (via our own database) to all property owners
(and addresses) in our region so that we can make selective mailing to
persons who may wish to know your property is available. Your neighbors
may be a valuable source of reference to their friends looking for a
home nearby.
- We are your exclusive agent, we owe you the loyalty
and
trust you
require when you entrust your property to us to sell. When we show the
property I, as broker, or one of our sales persons will always be there
to let buyers in and close up afterwards, then report to you the
results. We cooperate with all other brokers who have potential buyers
and arrange for them to see your property.
- Handling a sale. We actively participate in the
entire
process from
listing to closing. We are involved (with you) in assisting with the
offer agreement, negotiations, contract, attorneys, inspections,
financing, appraisal, repairs if any, final walk-through, and the
closing. We frequently assist sellers and buyers after a closing.
- We will be with you throughout the process and even
after. Both sellers
and buyers often ask us to keep in touch through our monthly Real
Estate Reports which we can email to you automatically.
- If you have any questions or observations throughout
the
process you
can call (518 758-1788) or
email me at any time
(blackburn@berk.com). Being a writer (articles, books) I see my work in
real estate as a service to the public as well as a business.
- My education and experience is unusually broad which
is helpful to
sellers who realize they can have confidence in the accuracy and
scholarship that goes into describing their property. Our expertise is
evident in books
we
have written on regional history and
architecture include A Visible Heritage, Columbia County NY,
A History in Art and Architecture and the recent
Rizzoli books Dutch Colonial Homes in America and Great
Houses of New England. Another forthcoming Rizzoli volumes
will be on early New England architecture.
- Our
sales persons, Jeremy Weis, Matthew
Talomie, Michele Saunders and Suzanne Davino are all professionals in
their own right who also love to be involved in real estate.
- As we say “knowledge pays, more than it costs.” The
extra expertise we
bring to selling homes, especially the period homes we specialize in,
brings added value to your property, helping us sell it for more than
others may be able to. Our expertise has been recognized by the leading
real estate training school on this part of New York State where
I give the architectural history course for brokers, sales
persons and appraisers.
- Most important to you is the fact that selling your
home
is a very personal experience. For it to work well you need to know
that we can
offer you the trust, fidelity, understanding, and good counsel -
discussed in complete confidence - to help you achieve your goals.
I am sure you have questions. Talk with me at 518
758-1788 (Kinderhook
office) or email
at blackburn@berk.com.
Thank you for getting this far!
Best
wishes, Rod Blackburn, broker
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